An effective lead generation strategy for technology companies can differentiate between success and failure in the market.
The sector professionals are constantly searching for the best practices to attract possible customers to the website, involving them in each stage of the consumer’s journey until the dream of conversion.
If you are part of this team, this article can be of great help. Below we list a series of tips for looking for practical lead generation actions for technology companies. So read on and find out how to leverage leads and sales.
How lead generation companies works
Generating a constant supply of qualified leads for your sales team to start the conversion process is an essential part of any profitable business.
However, only one in 10 people responsible for B2B marketing claims that their lead generation strategy for technology companies is effectively effective.
According to this same survey, 61% of respondents blame the lack of resources. Such as personnel, funding, and time – as the biggest obstacle to successful lead generation. What can be circumvented by hiring an inbound marketing agency?
Besides, your company can explore other lead generation strategies to do more business and increase revenue – check out the topics below.
Create amazing offers for each stage of the consumer journey to attract the right kind of leads. Your company must use the knowledge gained from your ICP to align your unique value proposition with your ideal customers’ pain points.
Based on this knowledge, it is time to produce content around these points and distribute them through the channels that will best serve your customers at each stage of the journey.
For example: if you own or operate a SaaS company, you can offer an information piece (ebook or guide) to educate potential buyers.
Increase the number of opt-in offers on your website
An effective lead generation strategy for technology companies will turn every piece of content into an opt-in offer.
The ideal is not to rely solely on the registration forms in the sidebar or at the end of each blog post. you can spread them across your site.
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Also, it is worth reducing the number of mandatory fields and requesting only the information that your sales team needs. The same research cited in this article’s first topic pointed out.
The ideal number of fields in the registration and download forms from the web is three to five. If your form is too long, you can rule out potential leads regularly.
Link your CTA to a dedicated landing page
Every call to action aims to send visitors to a landing page focused on a specific offer. However, many technology companies that do not have the right inbound marketing strategy cannot create dedicated landings for their offerings.
Avoid CTAs to drive traffic to your home page, for example. Even if your CTA is about your brand or product (and not an offer, like a download), the focus should still be on a targeted landing page relevant to what they are looking for. Whenever you use a CTA, take the opportunity to convert each visitor into a lead.
Optimize your landing pages
CTAs are designed to attract each potential customer and convince them to take action. A landing page aims to capture the lead whenever they follow this proposed action. So the more landings your company has, the greater the lead generation for technology companies.
A survey on the effectiveness of inbound stated that companies with more than 30 landing pages on their site generated seven times more leads than those with only one to five.
If your landing page has a low conversion rate, make sure you leave some of the following points out:
- Concise and clear title;
- Providing relevant details about your product;
- CTA highlighted;
- Display of testimonials from successful clients;
- Strategic use of images;
- No links that can distract the visitor from the intended action;
- Benefits arranged in topics for easier viewing.
Use social media strategically.
Social networks can be a valuable and low-cost channel for generating leads for technology companies.
Start by sharing links on your social channels to the landing pages of your educational materials. Make sure to make it clear to visitors that you are sending them to a landing page. So the expectations of the potential lead will be perfectly adjusted.
Facebook, for example, offers several built-in features to assist in this process. And social proof is an excellent example of this.
Also, it is worth taking advantage of personalized guides to direct visitors from your fan page to landings on your website. Facilitating this process can expand your lead generation opportunities for technology companies.
Remember: all your strategy’s actions – from the CTAS and visual appeals of each piece to the offer of content must be segmented to each point of contact of your potential client with your company.