While considering the overall user experience of a web page, Google considers a specific set of factors. We call this specific set of features core web vitals. The users can divide the core web vitals into three categories based on the page speed and user interaction of a web page.
These three categories are LCP which is known as Largest Contentful Paint, FID which is known as First Input Delay and CLS which is known as Cumulative Layout Shift. Therefore, we can say that the core web vitals are part of Google’s page experience score. To get an idea about the Core Web Vitals data of your web page, you should visit the enhancements section in the Google Search Console.
We can say that core web vitals are the speed metrics in SEO practices. These speed metrics have become a part of Google’s Page Experience signals. Google is using these speed metrics to measure the user experience of a website. Google will use core web vitals as the ranking signal from May 2021.
When you will visit Google Search Console, you can easily get complete data about core web vitals. Here, you will find that Google has divided your URLs into three categories.
These three categories are good URLs, poor URLs and URLs need improvement. When you will open their reports, you will get more detailed information about these URLs. After removing the issues of the affected pages, you can enhance the user experience of your business website.
Know The Reasons Page Speed is A Top Ranking Signal in Core Web Vitals?
As we have discussed earlier that Google will include core web vitals as ranking signal from July 2021. While studying these core web vitals, we will know that these core web vitals don’t work in isolation. It means that they have to work with many other metrics. Page speed is one of these metrics.
When we further study these metrics, we know that page speed has become the top-ranking signal in core web vitals. Here, we will discuss the importance of page speed in core web vitals.
LCP (Largest Contentful Paint):
The LCP measures how much time your website is taking to show the most important content on the screen. Here, you should keep in mind that it will not consider the total time that your website is taking to load the content on the user’s screen.
For example, if you have a simple web page that has text and a large image, this large image is the LCP. This is the largest piece of content that the browser has to load. If you will allow it to load quicker, your website will appear much faster on the user’s device.
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This metric is just similar to the First Meaningful Content. It will show that there is something to show to the users on your website.
To understand it simply, you should know that it is the time that your website will take to load the largest element of your website. This largest element can be in the form of an image, video or any other kind of content. After knowing LCP, you will have to optimize your website for LCP.
You should make sure that LCP should happen just within the first 2.5 seconds of the page loading. If your website is taking 4 seconds to load LCP, your website requires improvement. On the other hand, if your website is taking more than 4 seconds to load LCP, it means that it is performing poorly. You will have to seriously consider its performance.
FID (First Input Delay):
If your website is appearing in the top of SERPs, your website can get good web traffic. When they will click on your website, the browser has to load your website. FID is the time that browser will take to respond to the first interaction of the users. If a browser is reacting fast, it means that your website is more responsive.
As a website owner, if you want to provide a positive user experience to the users, you will have to work on the responsiveness of the website. The delay will happen when the browser has to do other works along with loading the page.
When users will tap the button to click on your website and nothing will happen, it is a bad user experience. This bad user experience will become a cause of frustration for the users. Due to a small delay in your web site’s loading, your users will feel sluggish and unresponsive.
The browsers have to do lots of work to load your website. This kind of problem will occur when you will create complex websites. According to Google’s metrics, FID below 100ms means that your website is responsive.
FID in between 100ms and 300ms means your website requires improvement. If you are viewing anything above, it will provide a bad user experience to your website.
CLS (Cumulative Layout Shift):
As told by a dissertation help firm, CLS is a new core web vital for the owners of the website. This metric is relevant to the stability of the content on the user’s screens. It will tell that how often your website jumps while loading the content on the user’s screen.
Sometimes, you will have to show the button on the user’s screen. The main aim of this button is to encourage the users to click on it. In the background, your website has to load a huge amount of data. When your website will fully load the data, this button will push down a little bit. This thing can also create frustration for the users.
Most of the websites have to face this problem due to the ads. No doubt, ads are a lifeline for some websites. Sometimes, these ads load so poorly that these ads create frustrations for the people. With the help of CLS, you can also determine the movement of several elements.
To improve it, you will have to consider the points where these layouts are happening. They should also calculate the severity of these movements. CLS below 0.1 is good for your website. CLS in between 0.1 and 0.25 requires improvements. If your website has a CLS of more than 0.25, it means that your website is performing poorly.
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