You can adopt various Black Friday (digital marketing tips) e-commerce strategies to boost your sales and ensure that your store scales better than expected. However, the first thing you should consider is how to make your online store look appealing to your potential customers.
If it is not, people will walk away from your business. So if you wish to have control use some ‘grow with us’ strategies or certain tactics that tempt the buyers and sell a thing or two.
Here are 8 Black Friday digital marketing tips that can help you to boost sales in 2020:
Digital Marketing Tips 1: Deals On Landing Page
Your site’s landing page is where all of your regular and new customers arrive. Placing all your deals on the landing page will attract attention faster. Make your landing page look festive, engage your buyers, and tell them what you are offering. It is the best chance to promote your business and draw attention to your online store.
Moreover, displaying all your deals will help customers navigate further and see what other products you have in store. Specific and targeted landing pages convert better than a site’s homepage, mostly when we talk about Black Friday sales. Arranging some pay per clicks ads will assist you in your motive.
Digital Marketing Tips 2: Black Friday Theme, Images, Banners
Using a color scheme that indicates you are having a black Friday sales is the best favor you could do to your store. Update your site’s appearance, change your banners, and theme according to black Friday.
Of course, you can find some designers to do the job or turn to various website design companies. Changing your site’s overall appearance will increase your chance of getting customer attention and boost your sales.
Digital Marketing Tips 3: Mobile-Friendly App & Website
Making your online store or mobile application mobile-friendly is the first step towards the growth of your business. No one likes a site that is difficult to navigate and confuses the customers from the first look. Make your site easy to navigate and fun. Customers want mobile apps and sites that don’t give them a hard time when shopping.
Digital Marketing Tips 4: Gift Offers & Gift Discounts For Referring A Friend
You might have seen various sites and mobile apps that allow you to win a discount or gift offer when you refer a friend. Users like such brands make it easier for them to avail discounts by not having to do much. Engage your customers as much as you can and never miss a chance, especially when it is Black Friday.
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Digital Marketing Tips 5: Festive Theme Gift Cards
Who doesn’t like customized gift cards? Of course, we all do. When it is black Friday, make it more fun and allow your buyers to buy customized festive themes gift cards and send them to their loved ones or friends. Moreover, gift cards are attractive options when it comes to complimenting your sales.
Digital Marketing Tips 6: Email Marketing and Pop-ups
Email marketing has always been the most effective option to interact with your customers individually. Developing a strong email marketing campaign helps your business grow in various ways.
You can send weekly or monthly offers to all your customers along with discount codes. Moreover, adding a call to action or links can help you drive customers directly to your site or a specific product page.
Email pop-ups are helpful when they tell people about black Friday offers. A pop-up subscription window works best when your goal is to build close relations with all your buyers.
Digital Marketing Tips 7: Product Reviews and Social Media Campaigning
Brands that are determined to influence a large number of customers focus on designing strong social media campaigns. These campaigns can include giveaways, contests, and discount offers upon registration or newsletter subscription.
After each purchase, ask your customers to leave their valuable review and use these reviews on your website or in email marketing campaigns. You can also tempt your customers to leave a review by offering them unique black Friday gifts or discount codes.
Digital Marketing Tips 8: Using Social Media Buttons
Adding social media buttons to our site or app will help your customers know where else they can find you. Invite them like your social media pages and offers them a good discount. It’s is a win-win situation for the brand as well as for the customer.