SEO has become a huge part of modern marketing. It’s one of the most important things you can do to increase your site traffic and attract new customers. SEO is responsible for driving more than 50% of all clicks, so it’s wise to invest in this type of advertising.

But how does it work?

There are two types of SEO: On-page SEO and off-page SEO. On-page SEO refers to what you do on your own website – like keyword research, page titles, and meta descriptions – to improve your search engine rankings.

Off-page SEO refers to what you do outside of your own website – like link building, citations, blogging and social media – that improves your rank in search engines.

The goal is to have both on-page and off-page SEO working together in order to be successful with your site’s rankings.

So, what does that mean for you? Well here is some information about both types of SEO which will help you know the difference between on-page SEO and off-page SEO. 

On-Page SEO: Content Strategy

The basics of on-page SEO are content strategy. You may have heard the term “keyword research” which is actually a part of content strategy. Keywords help search engines understand what your website is about, so you should use them in your content, both headings and body text.

Content strategy also includes page titles and meta descriptions to provide searchers with an instant idea of what they can find on your site. These elements will help improve your site rankings and attract more visitors than a competitor’s site without these elements. 

Optimizing your title tags

One of the most important on-page SEO techniques is to optimize your title tags. This will increase the chance someone will click on your site when they see it in a search engine result page. You can do this by following these steps:

* Include keywords and phrases that are relevant to your content in the title tag.

* Avoid duplicating words like “best” or “top.”

* Write an enticing headline that entices visitors to click through to read more about your content.

* Use the target keyword in the first part of the title tag and keep it under 65 characters. * Add a keyword summary line below the title, with a maximum of two lines.

* Keep titles brief and concise while still providing readers with what they want – this will help you rank higher on Google’s SERPs (search engine result pages). 

Optimizing your meta descriptions

The meta title on your page is the first thing that a search engine crawls and processes. It can be so powerful, in fact, that it can give you an edge over your competitors when it comes to getting the first page of search results. You want to make sure that your meta title is both descriptive and catchy.

If you are just starting out with SEO, you should create a new page with a keyword-rich title to serve as your site’s home page. This will ensure that search engines know what your site is about and rank it accordingly.

If you already have a website and are looking for more tips on how to optimize your meta description, here are some ideas: 

Optimizing your URL structure

One of the most important aspects of on-page SEO is ensuring you have a keyword-rich URL structure. This will help search engine bots identify your site and rank it higher in their results pages. A common mistake that many people make is using the same URL for every page.

For example, if I were to log onto my website, www.example.com/aboutus, I would see that all the subpages are also “www.example.com/aboutus.” This can cause search engines to get confused as there are multiple URLs for the same page and it’s harder for them to rank your site.

The solution? Use a subdomain for each page of your site so that each one has an individual and unique address – like http://www.example2.com/aboutus/. 

Linking internally to relevant pages on your site

On-page SEO refers to what you do on your own website – like keyword research, page titles, and meta descriptions – to improve your search engine rankings. Off-page SEO refers to what you do outside of your own website – like link building, citations, blogging, and social media – that improves your rank in search engines.

The goal is to have both on-page and off-page SEO working together in order to be successful with your site’s rankings.

So, what does that mean for you? Well here is some information about both types of SEO which will help you know the difference between on-page SEO and off-page SEO

Linking to External Sites that are relevant to your Target Audience

If your business is trying to build a following, it’s important to do everything you can on your site to entice people to follow you. One way to do that is by linking out to external sites that are relevant to the needs of your target audience.

The idea behind this strategy is that if people are on your site and interested in what you have for sale or services you offer, they’ll visit other sites which will then link back on their site – giving you credibility.

If someone offers a service or product similar to yours, you can ask them if they would like a link exchange – which means they will place a link on their website with a link pointing back at your site. This increases the number of links pointing at both sites and helps your ranking in search engines

Blogging and guest posting

Some marketers are intimidated by the idea of blogging or guest posting, but they don’t have to be. If you’re not a writer, fear not! There are plenty of tools that will help you write like a pro. You can find templates and plug-ins that will make your life much easier.

You’ll also want to start with a topic in mind – a subject that’s relevant to your business and for which there is a demand for content. This way, you’ll know that people are interested in what you have to say and won’t have trouble finding an audience for your content.

Blogging and guest posting can be done from the comfort of your own home with minimal fuss. Unless you’re publishing at least one post per week, it might be better to outsource this task so you can focus on other aspects of your marketing strategy.,

By VICKY KUMAR

Creator of I AM UR TEACHER, Engineer by Degree. 4+ Experience in Digital Marketing, Travel & Gym Lover.

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