Previously, I have explained how one can do on off page seo/off page optimization for their blog/website and can gain a high amount of traffic.
All you need to do is make your content SEO Friendly and use a keyword planner to use best targeting keywords. Doing these can hike your blog traffic as well.
Why on page SEO necessary?
On page seo is most important as it can provide search engines what actually we are modifying in the contents. As doing on page seo can affect in a better way when we have efficiently optimized our website regarding content, heading, meta keywords, meta descriptions, url, request and response of a website. There are a lot of activities we can do to achieve well on page optimization.
What do you need to do for a better on page seo/on page optimization?
There are crucial seo on page activities to do for better on page optimization. Without these tasks, no one can achieve an excellent ranking in the google search result.
- Always do in-depth Keyword Research
- Focus on Long Tail Keyword
- Always Publish an Excellent Quality Of Content
- Keep URL Short as Possible
- Continuously Optimize Meta Title & Description
- Keep Use Heading Tags
- Optimize Images and Multimedia
- Include Internal Links & External Links
- Check Redirects 301 or 302
- Page loading speed
- Mobile-Friendly Page
- Comments Moderation
1) Always do in-depth Keyword Research
Always while doing research for keywords, it’s easy to rank long-tail keywords as they have low competition and long-tail keywords have low search volume even if their conversion rate is higher, because they are too precise while searching. The word count in long-tail keywords are more than regular keywords. By typing these long-tail keywords, they are more specific than other keywords.
For example: “GST Software” is a short tail keyword and “GST Software for Accounting ” is a long-tail keyword.
3) Always Publish an Excellent Quality Of Content
4) Keep URL Short as Possible
www.xyz.com/what-does-it-mean-by-off-page-seo.html (Not Correct way)
www.xyz.com/off-page-seo.html (Correct and Efficient way)5) Always Optimize Meta Title & Description
Meta Description must be under 120-156 characters. Make sure to include a call to action in your meta description like Try for free, Visit now, Shop now, Learn more, Book now, Read more, Get it now.Always make sure your meta title, description and the content of the page are on the same topic. Don’t try to attract users by changing the meta description. If Google notices that you are manipulating the meta description to achieve the ctr or click. Google will penalize you, and even doing this will increase your bounce rate also.
Always make a habit of using proper settings, including meta tags like H1, H2, H3 .H1 can only be used once in the whole content/blog. You can use keywords in heading. Always make H1 attractive so that users can click on it by just reading the title of your content/blog. H2 can be used to create subheadings in your content. Always use Bullets to make your content look better and simple to understand.
7) Optimize Images and Multimedia
8) Include Internal Links & External Links
With the help of internal linking and external linking, we can help our user to Search more articles related to the topic. Interlinking means to connect our own page in our content so that users can access it easily. Interlinking enables the user to jump from one section of our content to another part of a content/page. It’s a good practice to make internal links. Always make an internal link on the keywords you want to target. But don’t get used too much. You can use them where it is required.
For example: If you have a site abc.com and you are linking to abc.com itself. Then it is known as an internal link.
External links mean where we want to take the user from our page. In this case, source and destination both are different. It’s another domain we are connecting by our domain. These links can be dofollow or nofollow depending on the owner’s choice, which type of link he wants to give to another domain.
For example: If you have a website abc.com and you are pointing a link to xzy.com. Then it is considered an external link.
9) Check Redirects 301 or 302
10) Page loading speed
If you have not checked your website page speed, check it by google’s page speed checker.
11) Mobile-Friendly Page
In today’s modern era everyone has a mobile device. Due to this advancement, the number of mobile users has crossed the number of personal computers. So making any website mobile friendly is now essential. Most users visit websites by the mobile device and check for a solution for their problem.
Just think for a situation, you are a visitor and visiting any website which is not mobile-friendly. Then it’s so difficult to view the website on mobile as you have to zoom in or zoom out, which is so frustrating. Finally, you will exit the site. So that’s why any website must have to be mobile-friendly. If you have not checked it, that your website is mobile-friendly or not. You can check from this google mobile friendly tester.
12) Comments Moderation
If you want to know more about Off page Seo click here.