Keyword-based domain names are popular, but do you know why?

Some people believe that the keywords in their domain name will help them rank higher in search engine results pages. But when they set out to do so, this idea doesn’t work out for them.

Instead of using keywords, they should choose a domain name based on the purpose of their website and its content. Doing so is more likely to attract visitors and make it easier to rank higher in search engine results pages.

The Rise of keyword-based domains

Keyword-based domain names are popular. When someone wants one, they’ll often use something like “keywordhere.com”.

But do you know why?

Some people believe that the keywords in their domain name will help them rank higher in search engine results pages. But when they set out to do so, this idea doesn’t work out for them. Choosing a domain name based on the purpose of their website and its content is more likely to attract visitors and make it easier to rank higher in search engine results pages. That’s because Google likes contextualized domains better than ones that only have keywords.

The Problem with keyword-based domains

Keyword-based domain names are popular, but do you know why? Some people believe that the keywords in their domain name will help them rank higher in search engines. But when they set out to do so, this idea often doesn’t work out for them.

Instead of using keywords, they should choose a domain name based on the purpose of their website and its content. Doing so is more likely to attract visitors and make it easier to rank higher in search engine results pages.

Why content is more important than keywords

Keyword-based domain names are popular because many people believe that the keywords in their domain name will help them rank higher in search engine results pages. But when they set out to do so, this idea doesn’t work out for them.

Content is more important than keyword-based domains. Why? Well, it’s much easier to rank high in search engine results pages if your site provides valuable content then if you’re just using keywords.

You can rank high on search engine results pages by providing quality content that offers visitors something they couldn’t find anywhere else online. Providing useful content is much better than using an irrelevant keyword-based domain name or relying solely on your social media platforms to bring in traffic to your website.

Creating a domain name that attracts visitors

A domain name is the name that people will see in their browser’s address bar. It’s what stands between them and their destination. When it comes to domains, there are two main types: keyword-based and content-based.

If you’re starting a blog about makeup, for example, then you might want to choose a domain that includes the word “beauty.” This way, when people search for blogs about beauty or makeup, your website would be included in the results.

However, if you’re running a fitness blog with content on workout routines and healthy eating recipes, then it makes more sense to choose a domain that includes the words “fitness” or “workout.” This way, when someone searches for blogs about fitness or workout routines and healthy food recipes, your website would also appear in the results.

Choosing a domain based on its purpose and content is better because it’ll attract visitors who are looking specifically for your type of blog. That means more traffic and higher rankings in search engine results pages.

Pick a Domain Name For the Long Term

Choosing a domain name based on the purpose of your website and its content is important for the long-term success of your business.

For example, if you choose a keyword-based domain name, it’s possible that in the future you’ll want to change your product line or update your content. If this is the case, you’re going to have to pay extra money to buy another keyword-based domain name.

On the other hand, if you choose a domain name based on your business or website’s purpose, it will be easier for you to change your product line or update your content in the future because it won’t make sense for you to register another domain name that will likely be different than what people are currently looking for.

How Would Google Rank Keyword-Based Domains?

Chances are, if you’re using a keyword-based domain name, your website won’t rank as well as it could.

There are many factors that can influence how high your website ranks on Google. One of those factors is the content on your site and the quality of the content. But another factor is where your domain is registered or what country it’s registered in.

For example, if you register your domain name in the US and the content on your site is written and optimized for an English-speaking audience, Google might rank you higher than if you were registered in China and had Chinese content on your site.

That’s because language plays a role in how Google will rank you. If Google can’t read your content (or understand it), then they won’t know what to do with it! If this happens to be true for other languages too, then chances are that whoever registers their domain outside of China would also have a higher ranking than someone who registers their domain inside of China.

Mueller focused on following points:

  • There will be no ranking benefits for keyword based domains
  • Business growth will be limited, if using keyword based domains
  • Shifting to a Brand New Domain will be a problem
  • Choose domain wisely for intense business growth

Conclusion

There are many factors that go into picking the right domain name for your website. You want to avoid keyword-based domains that are difficult to remember and hard to spell. It’s better to create a domain name that attracts visitors rather than one that your customers have to search for.

By using a domain name generator, you’ll be able to come up with a domain name that’s memorable and easy to pronounce. You also want to make sure it matches the content on your site. To avoid SEO issues, make sure the domain name you choose is keyword rich. Lastly, you want to pick a domain name for the long term.

Choosing the right domain name can help attract visitors and increase your conversion rate. If you’re looking for help choosing the perfect domain name for your website, check out our article on how to create a memorable and SEO-friendly domain name.

Here is the discussion, If you are willing to read the answer by John Mueller.

By VICKY KUMAR

Creator of I AM UR TEACHER, Engineer by Degree. 4+ Experience in Digital Marketing, Travel & Gym Lover.

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