What is the term SEO signify?
SEO is a term used in digital marketing, its means for Search Engine Optimization, The ranking can be achieved by Search Engine Optimization.
Website Ranking Factors
DA and PA is the most important part in SEO aspect.
- DA means Domain Authority
- PA means Page Authority
What is the word Domain Authority?
Domain Authority (DA) is a type of score in search engine ranking, which is developed by Moz. It is determined by how your website is appearing in search engine result pages, which is also known as SERPs. The DA score varies from 1 to 100. The more the score your pages have, the significant changes to rank high. Domain Authority depends on many factors like linking root domain. Total links, spam score, quality score, and lot more.
Reminder: Domain Authority is not a metric adopted by Google in deciding search rankings.
Where to validate your Domain Authority?There are many websites which provide the facility to check your website DA and PA score. Some of them are like Moz, Websiteseochecker, SmallSeoTools, SeoReviewTools. You will find more on the internet.
How can you score DA?
Domain Authority is on a scale of 100. It is quite easier to score from 0 to 30+, but to increase it from 30-40+ to 100 is quite tricky. It is not very easy to score 100.
Have you seen Changes in DA and PA?
Yes, during your digital marketing career, you will see many websites, whose DA and PA can change from 20 to 30 and even 40 to 35. Don’t get surprised, it happens because of the following factors.
- Your website is not captured/crawled by bots.
- If your website is getting links from a site that does not contribute to google ranking.
- Sometimes it is due to the removal of content in large amounts.
- Changes can also be noticed if you are trying to get more traffic by automatic process ie, Traffic Exchange.
Page Authority is somewhat similar to Domain Authority, however at the individual page level. Page Authority totally depends on the content optimization of your website, Higher the quality more will be the Page Authority.
Page Authority is the score created by Moz that predicts how well a particular page will rank on web crawler result pages. Page Authority scores extend from 1 to 100, with a maximum score your site will rank high in Search Engines (Like Google, Bing, DuckDuckGo, Yandex, Baidu) but if you have the lowest score then your site will not be able to show in any search engines. You can improve your Ranking score by doing high-quality link submissions.
I am sharing some key points about Domain Authority(DA), by these points, you will be able to understand this term better.
Domain authority is a measurement of the power of a domain name, It is one of the most important, search engine ranking factors. It depends on three factors: Size, age, Popularity. More the powerful Domain Authority score, higher the chance to rank in the high place, But it takes some time.
You can increase your website DA and PA score by submitting high-quality links to high DA, PA sites. When you get high-quality backlink then your website score will be boosted.
Its all your time, you can do efforts to increase your score which will hike your website rank If you are searching for how to increase domain authority, then you can use this content to make some improvement.