If you are dealing with digital marketing, then you should know all its methodology to handle the work. Let’s reveal the most annoying topic of competitor advertising that is competition.
Competition can be of any type; it can be related to traffic, ranking, ad placements and sales. There is a lot more to discuss as the list is way too long. In the aspect of marketing, competitive analysis is a necessary step to improve business or services.
Which type of industry you are working with is not a matter. It’s a way to give attention to your audience. Now the competition is frightful because there are lots of marketing platforms available today.
Making your ad placed in the market is highly competitive. You need to pay attention to identify and recognize your competitors. Time to time, you need to track them. This will make your campaign successful.
There is always a chance to improve your ads. You can do it by spying your competitors’ ads. By spying, you know that specific ad’s strength and weakness. You can turn that weakness into the strength of your ads to improve your ad performance.
Doing a detailed analysis will give you some idea about keyword selections, landing page, target audience, ad design and much more to explore, only through competitive analysis.
You can improve your ads visibility and sales performance quickly through Facebook ads and google ads.
Why Are Competitor Advertising Necessary?
You can quickly grow against your competitors because there are lots of tools to do competitor analysis which can help you in improving your performance efficiently. You can get a better analysis if you have a great tool in your pocket. It will also take less time and effort to get accurate results. You only need smart tools to keep an eye on your competitors.
Here is the list of tools that can help you to get detailed competitor analysis and expand your business.
This analysis can be used to improve seo, social media engagements, content improvement and one more part that is ads improvement.
Competitive Analysis for SEO & Ads Improvement
This tool is the most famous tool used for competitor analysis, and this tool allows you to check your rival’s backlinks, referring domains, traffic, ranking and ads run by your competitors. You can view more detailed traffic analysis of websites in my other post, which can increase organic traffic of your website.
We will discuss only ads analysis through SEMRush.
Here I have done a competitive advertising analysis of Marg ERP Ltd.
You can quickly check your competitor’s ads by using this tool so quickly. Just visit SEMRush and enter your competitors URL to check.
Click on Advertising Research and scroll down you will see some Paid Search Positions, which consist keywords and positions changes, volume and URL also.
You can use these details to improve your ads.
On the main SEMRush page, Click on Advertising Research on the Left Sidebar, then click on Ad Copies where you can see ads running by Google Ads Platform.
These ad copies contain Ads Headline, URL, Ads Description. You can use them wisely to improve more.
Now click on Display Advertising from the left side menu, and scroll down where you will see Sample Ads.
These sample ads contain Image format of ads, HTML ads, and Text-based ads.
This is also a great tool to track your rival’s activities and performance. Visit ahrefs and enter the URL you want to peek. Then Select PPC keywords from Paid Search.
Here you will see an extensive list of keywords on which your competitors are running campaigns. You can see a preview of the ad by hovering over the ads column of a single keyword.
Now Click on Top Landing Pages, where you will see landing pages having keywords and ads running on the landing pages, keywords used to target the ads and set of ads running.
3) Facebook Ads
One more unique feature provided by Facebook is the ability to check your competitor’s ads, its design, content. You can also view targeting/demographics to some extent. To check your competitor’s ad, you need to visit their page. Then visit Page Transparency, click See All.
Here you will see ads run by your competitor, you can see previews of the ad design, and you can filter according to Country, Platform & Impression By Date.
Now Scroll down and now click on any ad to see more details. Then click on additional assets from this ad.
Now you can easily make some great ads design and content.
One other tool that can help you out of problems is buzzsumo. This tool will help you to give you the most performed post on a single topic, and it differentiates the content concerning social engagement a content had got on Facebook, Twitter, LinkedIn, Pinterest and much more.
Visit and enter the topic on which you want some great content idea. You can filter the post according to years, countries, languages and much more.
Among these, which one is your most favourite?
It is time taking and needs excellent knowledge to understand the keywords and strategy. The right pair of tools can help you out in the correct manner.
Have you tried any tool for doing competitor analysis? Drop your reply in the comment box, if you have any questions don’t hesitate to ask.