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As SEO is always in the phase of adaptation and evolution, one of the latest ones is Schema Markup. Schema Markup is one of the best and most effective optimization forms available today in the market but due to the less awareness of it, it’s still not used at the rate it should be.

So, we stood up to tell you the concept and method of schema markup as simple as we can. Schema markup can do boost your website in the search engine result pages (SERPs).

In this article, we will discuss what is schema markup, its type and its importance in the SEO of your website.

What is Schema Markup?

Got pointless after hearing “schema markup”, you are not alone. To make Google understand more details about all types of items on a website, structured data is used to mark them, that code which is inserted in the HTML of the website to make it easy for Google to read and get it is called Schema Markup.

It helps Google to show users more relevant results. It’s usually used for any business or organization, for products and FAQ pages on websites. Schema structured data can be a wild card for ranking in SERPs, it can help you to rank a little higher than your competition.

seo markup in seo , with rich results

Schema Make Search Engines Read Data In Brief:

Let’s take an example, if I write a blog and write ‘Iamurteacher’ in them some random times, for Google, it’s just some random words, so it will index it and would create an entry for the word ‘Iamurteacher’, but if I applied a right markup around the word and tell Google that it’s the name of my blog.

Google will index it the same way and again would create an entry but this time when someone would search for ‘Iamurteacher’, Google will tell them that it’s the name of a blog and not just some random words like last time.

Is Schema important for SEO?

Is Schema for SEO? Well, the answer is quite easy, YES! Schema Markup helps your website to rank better for every type of content. There are tons of schema markups which include:

  • Articles
  • Local businesses
  • TV episodes and ratings
  • Restaurants
  • Software applications
  • Book reviews
  • Movies
  • Products
  • Events
  • Frequently asked questions (FAQ)

Schema Markup can be used in hundreds of content types, from a small shop to a big hotel, it provides an amazing type of variety for every item type, all you need is data on your website to put the schema markup around it.

It’s clear to say that websites that use schema markup rank higher than the ones that don’t. According to the data calculated on a survey, it depicts that a website that uses structured markup ranks an average of 4 positions higher than the one that doesn’t. Well, it’s still not completely on markup, other things take part too in determining the rank of your website in SERP.

By data from Google, less than one-third of the websites on the internet use schema markup right now, which means there are millions of websites missing out on the best SEO practice nowadays.

So, once you use the schema markup technique for your website, you are already a jump forward from your competitive market. Try it now to raise your website’s SEO potential.

Types of Schema Markup:

As we already talked that there are hundreds of structured data markups available to use. But for your convenience, we have pointed out the most useful types of markups that can be used to boost your SEO.

Product Schema:

Product data markup is emerging out as the dream-come-true markup for eCommerce businesses. Structured data for product pages make search engines understand more easily and effectively the content and motive of the web page where the product is listed.

If you put the markup on a page where you’re selling mobile accessories, the markup would provide properly structured data to search engines and would tell them that this product is for sale and relevant to the terms searched by the user.

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This will benefit your business page by gaining an audience that is interested in your product and would form a generous bounce rate.

Site Search Schema:

Site search markup does an amazing thing, it adds a search box under a website result, where a user can search if the website has what they need or not. This provides coverage from irrelevant traffic and high bounce rates, it can surely make your website rank higher.

Websites that get a lot of queries to take benefit from this markup in many ways, it can even help as an excellent keyword research system running on its own.

FAQ Schema:

You have often noticed that when you search for something on Google, it shows you an average of four FAQs on the first page, where you can easily find out the content you need.

You can out your website’s data on that FAQ’s answer by using the FAQ schema markup so that whenever someone searched something on Google and your website have the exact answer for that.

Google would read your markup and would show your answer to users directly, it can increase your ranking if used properly.

Local Business Schema:

Local business markup exactly works as its name, it helps you to attract an audience nearby your area. The structured data for that can include reviews, images, prices, open hours, and much more. This data markup can be very essential for gaining a better rank than your competition.

Whenever a user would search something using ‘near by’ this schema would do its work and represent you to the user, if you are in the asked field.

Event Schema:

Event schema markup notifies search engines like Google about details on the webpage for events like concerts, festivals, games and more. As users are interested in connecting with the people that are interested in the same events, this markup can increase engagements by using that reading.

All you need to do is to put the markup on the website with proper data and it would smoothly improve your site’s SEO and engagements. For the business and services whose success depends on good events, this data markup can benefit them right away.

Rich Snippets:

Rich Snippets can be said as another word for structured data markup which can be added to your website’s existing HTML, which helps search engines to understand the data on webpage easily and effectively.

JSON-LD:

JSON-LD can be called a code snippet, it is the addition of both code and schema markup. Its code snippets can tell search engines what price belongs to which particular product or what event would occur on what date.

So in simple terms, if you don’t want to add schema.org ‘s attributes to every individual element which you want to mark on a page, you can just add a small block of JavaScript code of JSON-LD  that provides all of that info.

In a nutshell

I would say Schema markup is so easy and useful that you should try it right away, many businesses and websites have taken advantage of it and you should not wait any longer. You can validate your schema markup if ready.

Schema Markup is the SEO technique that will hold the ground for a long time, so this is the right time to learn and implement it. Get a step ahead of your competition and let this micro-data improve your rankings.

Still have some doubt or do you know something that we might have missed? The comment box is wide open for you, we promise we would read them and respond to them as fast as possible.

By VICKY KUMAR

Creator of I AM UR TEACHER, Engineer by Degree. 4+ Experience in Digital Marketing, Travel & Gym Lover.

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