Traffic to your website is extremely important for you if you’re marketing online in any capacity at all. Without it, your business is as good as a plant that gets no water…dead quickly.
Just because increasing your website traffic is a high priority, you should know not to do anything rash to get it because there are many glittering “opportunities” to get thousands or even millions of unique visitors for minimal investment, but it pays, even more, to remember you get what you pay for when it comes to the quality of those visitors.
If that’s the case, then just how do you get more quality, targeted traffic to your website? Below are some best ways to increase website traffic and generate more sales for your business.
Pay-per-click advertising is a paid method of ensuring guaranteed website traffic which mainly focuses on Google AdWords. By using this technique, you will be able to list out those keywords that are contributing to increasing the customer base of your website.
Even though this method is not free, it is cost-effective and is sure to result in guaranteed website traffic. Once you are sure about the keyword, get in touch with an SEO specialist who will be able to help you to optimize website traffic by keeping the selected keywords in mind.
By doing so, you will ensure that users will be directed to your website as soon as they type in any of the keywords.
Search engine robots scan all websites on a regular basis looking for sites with fresh and new content, which is why it’s important for you to post fresh and quality content; it will help you get your website indexed by search engines.
Plagiarized content is a big no, refrain from posting copied content that has been pulled from other websites, this will not only jeopardize your online presence but it can also mean copyright infringement.
Have all the keywords on your website
It is important that you incorporate all the relevant keywords and phrases that are related to the topic on your web pages and any article that you post on your website.
This practice will increase the rankings of your website on search engines which means that your website will be ranked higher when people type keywords that are relating to your topic on search engines, which means that you will get many visitors coming to your website through search engines.
Posting on forums is a fantastic way to build connections and network with your audience as well as drive targeted website traffic.
Simply find the major forums that pertain to your niche and start posting. Make your posts valuable, contribute to the community, and establish yourself as an authoritative figure.
Put your website link in your signature and every time someone reads your post, they also see the link to your website.
Once they trust your name and the quality of your information, they will likely follow your link. This is all highly targeted website traffic and it converts very well.
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Social Networking and Media
Social networking is all the rage and you should be taking advantage of it.
Millions are sharing all kinds of things with their own personal networks and there’s no reason why your site shouldn’t be gaining exposure this way. Submit your site to social bookmarking sites and create pages for it on all the most popular ones.
Try to gain friends on these sites that are in your niche, you want targeted website traffic that will convert well. Make sure you have sharing buttons on every page/post of your website so that people who find your content interesting can share it with their networks.
Use Viral Marketing
Viral marketing allows you to spread the word about your company’s products and services with minimal cost. This method takes a bit more time to develop but can help generate traffic for an extended period of time.
The basic strategy is to somehow attach your company name, website address, affiliate link, etc. into an item that you can give away to your visitors. An example might be a funny video. If people like the video they will probably keep a copy and pass it along to others.
As the funny video spreads around the internet your company name, website address, affiliate link, etc. spreads with it. Viral marketing could be thought of as an electronic form of word-of-mouth marketing.
Viral marketing can be used with a wide variety of products such as articles, cartoons, software, screen savers, music, and eBooks.
The point is that you need to embed your information into products that people want and will share. Viral should not be confused with the virus. It is a very powerful low-cost approach to traffic generation.
No matter what product or service you offer, a blog will help drive traffic to your website.
The purpose of blogging is to establish and support both your brand and reputation and build a relationship with your readers, thus increasing the likelihood of returning customers.
Readers may also leave feedback in the form of comments and emails which will help you understand your audience and their needs and interests better.
This is a great way to drive targeted traffic directly from a related source and build valuable backlinks at the same time. It’s super easy too- you just go out and look for blogs in your niche that are already getting traffic.
Make some valuable comments that pertain to the content and add to the overall conversation and include a link to your site.
Most bloggers would allow it for the extra comments and some even have a “website” field to fill in as you post. Do this on many different blogs on a regular basis and you will see results. Create your blog using HostGator, DreamHost, or A2 hosting. Check detailed A2 hosting review or activate the HostGator coupon code.
Optimize for Search Engine
Search Engine Optimization (SEO) may sound quite complex but is a critical element of driving web traffic. It’s actually fairly simple.
Everything that you do online can contribute to your organic search ranking, be it social media, blogging, uploading photos, naming your products, or organizing your content.
Experts advise that a substantial portion of your marketing efforts should be directed at increasing your search engine rank for your keywords.
Some ways to do this include:
- Getting credible websites to link to yours to heighten your ranking
- Using Google AdWords Keyword Tool to offer keyword suggestions for your site, based on how many people search using that keyword per month, and which websites would compete with yours
- Creating meta tags and posting keyword-rich content on your site, including naming the images you use with keywords
Create a plan
Every business needs a marketing plan. Once you have a plan, website traffic generation will be much easier to handle.
Traffic and leads don’t just fall in your lap.
So, create a simple plan that is full of action steps for you to take each day. Taking little baby steps towards your goals is the only way you will become successful online.
Conduct some market research
If you want to get more traffic and leads, you need to know where the money is at. Find out what is selling online.
Go to blogs and forums and look for products related to your topic. If people are promoting the same product everywhere, that is a good indicator that it is selling. Use tools such as Semrush and Ahrefs to conduct your research.
Once you conduct this marketing research, promoting your own products will be much easier. This will help you understand what type of marketing funnel you will need to have in place.
Believe it or not, articles are perfect for driving quality traffic to your website and increasing the number of leads you generate.
This is because article marketing is designed to position you in front of your potential clients. However, if you aren’t writing enough, you won’t get good results from this method.
So, you need to write 5-10 articles a day for optimal performance. I suggest that you write “how-to” articles. These articles work really well in getting people to know what you do, and how you can help them.
By paying special attention to these traffic generation tactics and the other internet-based marketing methods available, you will find that you will be able to increase your website traffic and consequentially your revenue substantially.