The term “technical SEO” might send a shiver down your spine. After all, how can you possibly fathom what goes on behind the scenes of your site to produce the results you see on the front end? It’s enough to drive even the most stalwart of SEOs up the wall.
A technical SEO audit is a process that a site operator must undertake in order to ensure that their site is performing optimally. This process might involve looking at content, algorithms, and other technical aspects of a site to determine whether or not it is performing according to plan. The end result is that a technical SEO audit is essential in order to ensure that your site is performing as expected.
In this article, you will learn everything you need to know about conducting a technical SEO audit. You will discover the different types of audits, the different types of SEOs you need to check with in order to ensure that your site is performing as intended, and how to conduct a technical SEO audit.
What is a technical SEO audit?
A technical SEO audit is a process that a site operator must undertake in order to ensure that their site is performing optimally. This process might involve looking at content, algorithms, and other technical aspects of a site to determine whether or not it is performing according to plan.
The end result is that a technical SEO audit is essential in order to ensure that your site is performing as expected.
In this article, you will learn everything you need to know about conducting a technical SEO audit.
You will discover the different types of audits, the different types of SEOs you need to check with in order to ensure that your site is performing as intended, and how to conduct a technical SEO audit.
What to look for when doing a technical SEO audit?
There are a few things you will need to keep in mind when conducting a technical SEO audit.
First, you will need to assess the overall stability of your site. This can be difficult since it can depend on a number of factors, including the number of pages on your site and whether or not there are any errors or problems with your coding.
Second, you will need to evaluate the performance of your algorithms. This includes looking at how your search engine optimization (SEO) strategy is working, as well as how well your page loading speeds are performing.
Third, you will need to determine the impact of changes made to your site between now and when you perform a technical SEO audit.
Finally, you will need to assess the impact of any new innovations that may have been introduced in order to ensure that your site is performing as expected.
How to conduct a technical SEO audit ?
There are several different types of audits that you can conduct in order to ensure that your site is performing optimally. However, the most common type of audit is a content audit. This involves looking at the content on a site to see whether or not it is meeting the company’s expectations.
Additionally, you can conduct a search engine optimization (SEO) audit in order to ensure that your site is ranking well in search engines. In addition, you might want to check for any issues with the algorithms used on your site.
These algorithms are important because they determine how well your site is performing against other sites.
Things to keep in mind when performing a technical SEO audit
The first and most important thing to keep in mind when conducting a technical SEO audit is that you need to ensure that your site is performing optimally. This means ensuring that the content, algorithms, and other technical aspects of your site are functioning as they should. Additionally, you need to make sure that your site is using all of the search engine optimizations (SEOs) that you have implemented. If not, you may find that your site isn’t ranking as high as it should be.
Technical Seo Audit Tools
There are a few different types of technical SEO audits tools that you will likely need in order to conduct a successful audit. The most common of these is a search engine keyword tool. This tool can help you identify which keywords are being used on your site and how those keywords are being ranked. This information can then be used to improve your search engine optimization (SEO) efforts.
Another common tool is an algorithm analyzer. This tool can help you determine how well your site is performing based on certain specific algorithms. These algorithms might include those that focus on social media, email marketing, or other areas of marketing.
Finally, you will also need a content analyzer in order to understand the content on your site and determine whether it is meeting the expectations set by your search engines. This tool will help you identify any potential problems with your content and make necessary changes.
Tools Required for Technical SEO Audit
In order to conduct a technical SEO audit, you will need some of the following tools:
- An internet explorer or Mozilla Firefox extension that allows you to inspect your site’s performance
- A search engine tool such as Google AdWords Keyword Planner or Yahoo! AdWords Keyword Planner
- A content management system (CMS) such as W3 Total Cache or Squarespace
Page Speed Insights
One of the most important aspects of a technical SEO audit is page speed. ensure that your site’s pages are loading quickly and accurately. This will ensure that your customers are able to find what they need and that your site is providing a good user experience. Additionally, it will help you determine whether or not there are any issues with the algorithms that drive your site’s performance.
If you have any doubts about the accuracy of your data, you should conduct a page speed analysis. This is a detailed assessment that will allow you to identify any errors on your part and then correct them as necessary.
Lighthouse
Lighthouse is a respected SEO company that provides technical SEO audits. They offer a variety of services, including content optimization, keyword research, and internal linking. In addition to these services, Lighthouse also offers a variety of training courses to help site operators improve their website’s performance.
Google Search Console
Google Search Console is an essential tool for any website owner who wants to ensure their site is performing optimally. With this tool, you can see how your site ranks in terms of search engine results pages (SERPs). You can also track the progress of your SEO efforts and see how well they are going. Additionally, you can see how many visits your site has had in the past month and see the average traffic per day.
Screaming Frog
At Screaming Frog SEO Services, we understand that your business is important and that you need to get the most out of your search engine optimization (SEO) efforts. That’s why we offer a variety of services that can help you achieve your desired results. From keyword research to content evaluation, from page optimization to internal linking, we have a service that will fit your specific needs.
We also understand that it can be difficult to do all of this on your own. That’s why we offer our team of experienced SEOs who will help you conduct all of your SEO work in-house. This way, you can focus on what you do best – running your business – and our team will take care of the rest.
DeepCrawl
DeepCrawl is a website audit and optimization firm that specializes in technical SEO audits. They offer a variety of services, including content writing, algorithm testing, and website design. They also offer a free trial so that you can try out their services before you commit to them.
Chrome Dev Tools
First and foremost, Chrome Dev Tools are the best way to conduct a technical SEO audit. This tool allows you to look at your site’s content, algorithms, and other technical aspects of it in order to determine if it is meeting expectations. Additionally, the tool is easy to use and includes a lot of helpful features.
Technical Seo Audit Checklist
Before you conduct a technical SEO audit, it is important to create a checklist that will help you identify any potential issues. This checklist should include:
- An understanding of the site’s content strategy
- A review of all site engines
- An assessment of all images and videos
- A review of all coding techniques
- An assessment of all redirects
- A review of all social media accounts
Check Header Status
One of the first things you will want to do when conducting a technical SEO audit is check the header status. This means looking at the site’s page rank, Alexa rank, and other key indicators in order to determine whether or not your site is performing optimally.
Google Indexing & Cache of Pages
Google has a very specific way of classifying websites. The Google Indexing & Cache of Pages tool takes a look at the pages on a website and tries to determine how often they are being used. If the page is being used more than once per month, it is put into the “Cache” folder. If the page is being used less than once per month, it is put into the “Indexed” folder.
If you want to check whether or not your site is in the Cache or Indexed folders, you can use the Google PageSpeed Insights tool. This tool will tell you how fast your pages are loading and how often they are being accessed. You can use this information to see if your site is performing as expected.
Broken Links Check
One of the first things you need to do when conducting a technical SEO audit is to check for broken links. Broken links can have a negative impact on your site’s ranking and visibility. In particular, broken links can result in lower click-through rates (CTRs) and higher expenditures on link building.
To check for broken links, you will need to use a search engine optimization (SEO) tool like Google AdWords Keyword Tool or Content Marketing Institute’s Link Checker. The results of the keyword tool or the Link Checker will give you a list of all the broken links on your site. You can then take action by fixing any of these links as necessary.
Make Sure Your Content is Visible and Loaded Fast
One of the most important aspects of a technical SEO audit is ensuring that your site’s content is visible and loaded quickly. This will ensure that readers are able to find your content and that it is properly loading. It’s also important to make sure that your site’s algorithms are working as they should. If you don’t know how your algorithms work, you can easily find out by conducting a technical SEO audit.
Robots.Txt Creation/Analysis
One of the most important aspects of any site’s technical SEO is ensuring that robots.txt is present and functioning properly. A robots.txt file is a text file that specifies how search engines will find your site. It can be found on the same page as your website or on a separate page.
The purpose of a robots.txt file is to ensure that search engines cannot crawl your site from search engine results pages (SERPs). If you do not have a robots.txt file, your site will likely show up in the first place when someone requests a page from a search engine. You can easily prevent this by setting up proper robots.txt files for your site.
Ensure Your Analytics/Tracking is Set Up Properly
The first and most important step in ensuring that your site is performing optimally is ensuring that your analytics are set up properly. This will ensure that you are able to track the performance of your site and determine how it changed over time.
Additionally, tracking search engine rankings and other SEO metrics will help you understand how your site is performing and where you could improve.
Check Your Canonicalization Levels
First and foremost, you need to check your canonicalization levels. This is important because it will help determine whether or not a page is being crawled by search engines. If a page is being crawled but isn’t being ranked, then it might be due to the page having lower canonicalization levels. You can easily check this by using the Google Penguin algorithm.
HTML Site Map Creation
One of the most important aspects of a technical SEO audit is the creation of a site map. A site map is an image that shows the current state of a website. It can help you identify which pages are being used most often, where search engine rankings are being achieved, and where there are any potential problems with your site. You will also be able to see any potential links to other websites that might have an impact on your Rankings.
XML Sitemap/Analysis
One of the most important aspects of a technical SEO audit is the presence of XML Sitemap/Analysis. Axml is a tool that allows you to track all the pages on a site and understand how they are performing. By understanding how each page is performing, you can make necessary changes to your content strategy in order to ensure that your site is ranking higher.
Read Other Useful Content: How to Xml Add Sitemap in Blogger
Website Usability Analysis
The website usability analysis is the process of determining whether or not a site is easy to navigate and understand. This assessment can be done in a number of ways, but one common way is through the use of a search engine optimization (SEO) tool.
Once a site has been selected for a technical SEO audit, it will need to be analyzed using a search engine optimization tool. This tool will allow you to track the results of your SEO efforts on the site and make necessary adjustments.
Footer Optimization for Your Site
One of the first things you need to do when conducting a technical SEO audit is to consider Footer Optimization. This optimization is the process of making sure that your website’s footer displays the correct information about your site.
For example, if your site is about a product, you might want to make sure that the footer shows the name of the product, the description of the product, and any images that may be associated with the product. You might also want to ensure that links to your site are included in the footer.
Breadcrumbs and Navigation
When you perform a technical SEO audit, you will need to determine the breadcrumbs and navigation on your site. breadcrumbs are the links that lead you from one page to another on your site. They are typically found at the top of a page, near the bottom of a page, or in a sidebar. Navigation is the sequence of links that leads you from one page to another on your site. It can be found at the bottom of a page, near the top of a page, or in a sidebar.
Mobile Friendliness
One of the primary ways that a site can improve its ranking in search engine results pages (SERPs) is by ensuring that the site is mobile friendly. Mobile devices are rapidly becoming more popular and as a result, more and more sites are trying to ensure that their content is mobile-friendly.
This means that your site must be able to handle mobiles properly in order to rank higher. There are a number of different methods you can use to achieve this, but one of the most common is using Google’s mobile search feature. You can use this feature to search for specific terms on a mobile device and then see the results in a table or column on your website. This allows you to quickly see which terms are being used most frequently on your site and make changes or updates accordingly.
Scanning your Site for 404s
One of the first things you need to do when conducting a technical SEO audit is to check for 404s. This is because many times, this is an indication that your site is not performing as it should be.
A 404 error might say something like “The page you are visiting cannot be found.” This could be due to a number of reasons, such as a typo on your part or because your site is down. Once you have determined that your site is not working as intended, you will need to start looking for ways to improve it.
You can use a number of different techniques in order to improve your site’s performance. One of the most common techniques is search engine optimization (SEO). SEO can help you improve the visibility of your site and make it more likely that people will find what they’re looking for.
You can also use link building tactics in order to add links to your site from high-quality websites. And finally, you can use content marketing in order to create valuable content that will help increase traffic to your site and boost conversions.
Custom 404 Page
If your website isn’t performing as it should, it may be due to a 404 page. A 404 page is a page that is not found on the site, and it’s usually the result of a failed search engine optimization (SEO) campaign or a broken link. A 404 page can help you identify problems on your site and determine how to correct them.
A 404 page might look something like this:
https://www.mywebsite.com/404/
To fix a 404 page, you’ll need to first identify the problem. If the problem is with your content, you’ll need to update your content in order to match the new standards set by Google. You’ll also need to fix any broken links on your site. Once everything is back up and running as per usual, you can return your site to its optima form by conducting a re-optimization campaign.
URL structure Analysis
One of the first things you need to do when conducting a technical SEO audit is to determine the URL structure. This means understanding the hierarchy of your site and determining which pages are the top priority for search engines. Once you have this information, you can begin to optimize those pages for better loading times and visibility.
You may be wondering how you can determine which pages are the top priority for search engines. The answer is that you can use a tool like Google AdWords Keyword Tool or competitor’s tools. Once you have this information, you can begin to optimize those pages for better loading times and visibility.
Pagination Tags Analysis
Pagination tags analysis is a necessary step in technical SEO. When you have a large amount of content, it can be difficult to determine which portions of that content should be included on each page. By understanding pagination tags, you can make sure that all the content is evenly distributed across the pages of your site. This will help improve the loading time and ranking of your site.
Page Speed Analysis
– What You Need to Know
There are a few things you need to know about page speed analysis in order to conduct a good technical SEO audit. First, page speed is an important metric for determining whether or not your site is performing optimally. Second, page speed is often determined by the number of pages that loaded in the time it took you to complete your survey. Finally, page speed can be affected by both the number of pages and the time it takes to load those pages.
Structured Data (Schema Tags)
Structured data is a type of data that is organized in a way that makes it easy to search for and access information. schema tags are a popular way to organize structured data. schema tags are used to identify the structure of a document, such as a table or list. By using schema tags, you can easily find and select the information you need from a document.
Schema tags can also help you to group related information together. This will make it easier for you to find the information you need when looking for it on the internet.
Check for Suspicious Backlinks
In order to conduct a technical SEO audit, you will need to identify any suspicious backlinks. A suspicious backlink is one that appears to be illegitimate or that has not been properly analyzed. By identifying these links, you will be able to determine whether or not your site is performing according to expected standards.
Html Code Analysis
When conducting a technical SEO audit, you will need to assess the content on your site. This is done by using html code analysis tools in order to determine whether or not the content is meeting the standards set by search engines. If it is not, then you will need to make changes to the content in order to ensure that it meets the high standards set by search engines.
HTML code analysis tools are available on a variety of platforms, and there are a number of different ones that are available for free and those that cost money. The most popular html code analysis tools are those that are used within Google AdWords and Yahoo! AdWords. These tools allow you to analyze any HTML document in order to determine whether or not it meets certain standards.
Conclusion
Now that you know how to conduct a technical SEO audit, it’s time to start taking action. Keep in mind that the more you know, the better prepared you will be to avoid common technical SEO pitfalls. With the right tools and checklists, you can get started on your technical SEO audit and successfully improve your website’s ranking in search engine results pages (SERPs).