So, you did some research and found that using a great SMS service is a very effective communication tool. You know you should use this option when planning your next marketing campaign. But where should you start? With so much information available online, you may be frustrated. And if you do not have the experience to use SMS as part of your marketing mix, you may be worried about not having a clear road map.
Don’t worry. This post goes with the most important steps when using an active SMS campaign.
1. Clear the Goal of SMS
Before sending your first text message, it is important that you know your end game. What results do you hope to achieve in this campaign? Want to drive more traffic to your website? Or do you need customers to try a new app?
Having a clear goal will ensure that you reach the right customers and get the right message from them.
Unlike writing emails, creating a better text message is a trick. First, you are limited to 160 characters. Second, you want your message to sound impartial and personal. Cell phones are a lot more popular compared to email. In fact, it is so human that according to Pew Internet Research, 44% of cell phone users put their phones next to their bed.
So how do you get the right message from the right people?
Category your customers. Roll up your sleeves, raise spreadsheets, and decide the best way to gather your existing customers. Go beyond gender and age. Other things to look for:
- Frequency of transactions
- Expenditure rate
- Types of Products Customer Purchases
Now, compose a compelling message for each segment of customers. Generally, all your SMS should include clear and precise details, a call to action, and a sense of urgency. What do you want your customer to do when they read the message? When will this offering end?
3. Time is everything
Texting time can make or break your campaign. If you know the performance of your customers, this step can come to you very easily. Generally, you should avoid sending your messages on Monday. And of course, you do not want to send your text messages in the morning.
The timing varies greatly depending on your industry and the purpose of your direct marketing campaign. For example, if you have a salon, you are very busy on the weekends. Therefore, if your goal is to increase sales during the day, you can send a discount to select customers on Tuesday or Wednesday.
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How often you send a text message is important. The sixth rule is that you do not want to send text messages every day. The most effective way to determine the frequency of sending an SMS is to try.
The great thing about using SMS is that you can afford to do the tests. You can check which messages are attractive to a particular customer category. You can also check when to send the message and how often.
In the first stages of your campaign, create several segment messages per client. Post them at different times of the day and week.
So, how do you know the results of your test?
Track everything! If you follow how customers respond, you will have concrete data. You will know what works and what doesn’t. You will know the best time of day to send a specific text message.
There are many ways to track in bulk SMS Service. This is one of the great joys of using SMS as part of your direct marketing combination. Here are some ways to track your campaign.
Manual tracking. Ask your customers to show you a text message when applying for a discount.
Enter links. If you have an online store, enter a specific web page where they can get a discount offer.
Use coupon codes. Use unique code allows you to track purchases made from a customer segment.
Creating the right message and getting the right timing is a win-win situation for your business and your customers. You get a lot out of your campaign. And your customers will be happy to receive personalized messages that can help them.
However, it is important that you give them an opportunity to choose to leave the service. Doing so ensures that you provide a good feeling. Most importantly, you look at legal matters. The most important part of any campaign involves Bulk SMS service.